When GE announced at the end of February that it would be bailing out General Motor’s green car strategy by ordering 12,000 electric-gasoline powered Chevy Volts for their fleet, it was more than just Government Electric doing a solid for Government Motors doing a solid for the Government Owners in the Obama administration.
Rather it was an admission of failure by the monetization arm of the Green Conspiracy to control market behavior.
While GM bet that Volt would be “a magnet around everything we are trying to do to showcase our brand,” so far it’s been a millstone for the government-controlled car company. GE, for their part, has been buying up alternative electric schemes around the country to support what they suppose will be burgeoning demand for electric power, fueled by electric cars, fueled by federal tax dollars.
Yet new data indicates that consumers are getting tired of the green-sales hard-sell by corporations, governments and general do-gooders.
Because, despite years of governments, corporations and general do-gooders spending huge dollars on marketing, public relations and soft sales to get consumers to accept “green,” it turns out that 99% percent of Americans still do what makes the most economic sense for themselves and their families.
And economic sense doesn’t include buying electric cars, despite the huge government subsidies involved in trying to offset total ownership costs.
While it’s true that you can toddle down the road cheaper in a car that buys its fuel per kilowatt hour than you can on a car that runs on gasoline, when you figure out total cost of ownership, including battery depreciation, electric vehicles, as represented by the Chevy Volt, are 43 percent more expensive to operate than gasoline alternatives.
That partially explains why Government Motors decided not to initially market their cars to hard-bitten fleet managers who pay attention to the bottom line and nothing else.
Today, at 11:20 AM PT: Get the Market Movements in Advance; Williams Edge Webinar for July 23rd, 2014 | John Ransom
Today, at 11:20 AM PT: Get the Market Movements in Advance; Williams Edge Webinar for July 22nd, 2014 | John Ransom