There are universal truths in this life if one takes the time to notice. Now in my twenty-sixth year in residential real estate sales this universal truth became obvious to me over twenty five years ago; ninety percent of the time the woman makes the buying decision during a home purchase. Why? Only ten percent of home buyers are single males.
Another universal truth is that things come in 'threes'. To the woman the three most important things when looking at a home are the kitchen, bathrooms, and closets. The three most important things to the man are the garage, basement, and yard.
This is where I have learned patience, because if the woman says she doesn't like any of the three most important things to her, the man still wants to see the three most important things to him. This is where I also learned what exercise in futility means.
Here we are today and women are about to make the biggest purchase of their lives. What will they buy? What Obama or what Romney is selling? For some reason women, even with their busy schedules, seem to be able to get to the polling booth in larger numbers than men.
What are the three most important things to a woman in this purchase? What are the kitchen, bathroom, and closets issues for women? Whichever candidate figures that out will be the winner.
Studies show that younger, single women have a tendency to vote Democratic, where women who are married with children tend to vote Republican. Older women who have raised children now living on their own, tend to vote overwhelmingly for Republicans.
Are these voting patterns evidence that younger women tend to be more concerned with social issues like contraception, gay rights, social justice? Are the older women with children at home or grown more concerned about fiscal issues like jobs, security, and debt?
Reminds me of this universal truth attributed to Churchill, whether he said it or not, see if you agree; "If you're twenty and not a liberal you have no heart. If you're forty and not a conservative you have no brain.