Dave  Moenning

Good morning. I recognize that regular readers of my meandering morning missive may very well roll their eyes over the idea of comparing the opening lines of the soliloquy in William Shakespeare's Hamlet to the current macro mess investors find themselves facing. Clearly the question of whether or not "to be" had a far deeper meaning in Hamlet - especially in the life of a young lover. However, if you are interested, give the first few lines a quick read through and tell me that if by substituting "QE" for the word "be," the lines don't have some meaning in today's rather heavy hearted and dramatic global macro environment.

To be, or not to be, that is the question
Whether 'tis Nobler in the mind to suffer
The Slings and Arrows of outrageous Fortune,
Or to take Arms against a Sea of troubles,

Yes, you are correct; applying one of literature's most famous quotations to the problems facing today's central bankers is the very definition of trite. But after reading the four lines and making the referenced substitutions, I'm guessing even an Econ 201 student can see what I'm getting at.

While I'm guessing that the members of the Federal Open Market Committee don't spend a lot of time quoting Shakespeare, the questions facing those in charge of keeping the world's most important economy out of the soup seem to apply. For it is clear that our hero, aka "The Bernank," has made keeping the USofA out of a self-reinforcing deflationary spiral his life's calling. One might even say that he is deeply passionate about his current quest as he once proclaimed that he would drop dollar bills from a helicopter in order to keep the economy moving.

The problem is that our economy's champion is faced with a monumental problem that doesn't seem to have an obvious answer and very little in the way of history to guide him. Thus, "The Bernank" may have to go with his heart on this one. And the good news is that for those awaiting his decision, the wait is likely to be rather short (the next Fed meeting is scheduled for July 31 - Aug 1).

To be sure, the stock market is also hanging on the question of whether or not "to QE." Rarely has this been as apparent as it was on Friday. With interest rates, spreads and CDS in Spain and Italy heading in the wrong direction, the stock market was predisposed to continue heading south. And then when the Labor Dept. announced that the economy had produced just 80,000 jobs in June, it looked like things could get ugly. And ugly they got as the Dow found itself down 195 points around the time the lunch bell rang on Friday.


Dave Moenning

David Moenning is the President and Chief Investment Strategist for Heritage Capital Management, a Chicago based SEC Registered Investment Advisory firm which he founded in 1989. You can follow Dave at .