Sell This Beverage Stock Now

Posted: Oct 02, 2017 8:48 PM

Even though this stock has a strong rating, its trajectory is moving in the wrong direction.

This is not an indication to short Coca-Cola European Partners plc (NYSE: CCE), but merely a recommendation to take profits if you hold the position and wait for a better time to own it again.

Now, granted, CCE is at the very top of its Transition Zone (indicated by the yellow area in the chart below) and could certainly reverse direction, so there are no guarantees here. However, the trend for CCE is to the downside and the risk of owning this stock has gotten high. Consider selling now and looking to put the cash to work in better alternatives.

My key concerns right now about Coca-Cola European Partners plc are:

  • A significant drop in institutional ownership over past 12 months
  • CCE’s Sector (Consumer Staples) is weak and in transition mode
  • The stock has dropped from well above its Transition Zone to trigger a stop at the top of the Transition Zone
  • The stock’s trading volume has dropped by more than 50% in last 12 months.

Look at the chart below for CCE, courtesy of TurnerTrends Tools, and you can see the sell-off in the stock has dropped it into the Neutral Zone and it hit its stop loss. Therefore, it seems high time to sell the stock, regardless of the strength of the historical data.

Coca-Cola European Partners plc (CCE) — Coca-Cola European Partners plc, together with its subsidiaries, produces, distributes and sells a range of non-alcoholic ready-to-drink beverages. It offers drinks primarily under the Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero, Coca-Cola Life, Fanta and Sprite brands. The company also provides energy drinks, waters, juices, sports drinks and ready-to-drink teas. It serves approximately 300 million consumers across Western Europe, including Andorra, Belgium, continental France, Germany, the Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain, and Sweden. The company was founded in 1986 and is based in Uxbridge, the United Kingdom.


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Mike Turner is editor of both Signal Investor and Quick Hit Trader, and founder of TurnerTrends Tools, his proprietary stock trading system His proprietary market-timing programs provide him and his subscribers with trade-sensitive analysis about when to be in the market and when to be in cash. In his book, 10: The Essential Rules for Beating the Market, Mike describes his rules-based methodology for picking the right stocks at the right time, holding those positions as long as they make money and timing exactly when to sell to maximize net total return.

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