Who Owns The Platform?

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Posted: Oct 24, 2018 11:21 AM

Before you waste your time writing your message and sending it out, you might want to find out, who owns the platform?

In a wicked conversation between myself and two clients recently, I found myself defending a platform I totally disagree with, because I totally USE the platform. Why would I defend them? Because it’s their business. It’s their platform. And it’s their rules that define the platform.

Why do I disagree with their platform?

They market their platform as an open public forum, but the rules when I signed on gave a different view. Because it is their platform, their rules… Much like, my wall, my rules. I’m forced to comply with the rules I agreed to when I signed on. However much I may disagree with those rules, I agreed to them. I signed and affirmed my agreement to play by the rules when I signed onto the platform.

My word is worthy of compliance.

When I agreed to comply, I signed a document that said I would behave within their guidelines on their platform. If I’d found anything within those guidelines that I couldn’t abide by, I wouldn’t have agreed to compliance. I would have closed off my signature account and moved on to a different platform.

However… I agreed, therefore I will comply with their rules.

And sometimes, that means I get reprimanded, banned, deleted, or otherwise disciplined for messing up on the rules. That’s on me. They own the platform.

Why do I use their platform?

It works.

I may find a few details now and then that I have to change about the way I present my message, for instance, I may have to play nicely with others while being crystal clear in what I want everyone to know about me. But ultimately, I have the ability to speak to many people who may not otherwise hear my message, by speaking on their platform. That’s a positive.

I get something of value for the experience of being on their platform.

Of course, there are costs. Sometimes I have to play nice with people who really do deserve the wrath of God on their sorry carcasses, but God is a big boy… He can deliver that wrath without my assistance. There are times when I have to shut up and go write a blog post on MY PLATFORM, instead of saying what I really want to say on their platform. I can then share the blog post! So, there is that…

Compliance does NOT negate value.

My compliance with their rules of use does not negate the value of using their platform.

For that reason alone, I continue to use their platform, gain the value and leave my complaints at the door when I enter.

My message is totally within their realm of use, and they don’t seem to object to the traffic I drive to their platform. I benefit from the traffic they offer my message, and they benefit from my tribe sharing my message. It’s a win-win, all the way around.

Their rules of use don’t really prevent me from accomplishing anything I need to accomplish while using their platform. And the ultimate size of their platform benefits both me, and my customer base. So I use it. I’m grateful for it. And I share my gratitude by gladly promoting them as a valuable tool for business promotion.

What is your message?

Recently in a variety of discussions with other social media marketers, I realized many of us miss an opportunity to really make a difference with our message platform. I’m as guilty as the next guy, and as profoundly discontented as some may be with the processes of making changes happen, the reality is… We owe it to ourselves and our base to make good attempts to make those changes.

Social Media Platforms Display Your Message

What message do you want your readers to see? Do you want them to see that you don’t believe the platform is working? Or would you rather they see a positive, hopeful message that you’re making a difference on that platform?

Complaints about your social media platform and those who manage the platform may not benefit your base, or your message.

If you find yourself complaining constantly about the platform you’re using to share your message… Look at your message.

  • Is your message worth sharing?
  • Are you using the platform to your best advantage?
  • Do you offer a benefit to the owner of the platform, in exchange for using their platform?
  • Is your presence on the platform a benefit to others?
  • Do you make the most of the platform?
  • Are you grateful for the resource you’re using?

If you can’t answer these questions with a resounding yes, find a new platform!

Remember that your liberty and freedom does NOT take precedence over the liberty and freedoms enjoyed by others. If you believe it does, you’re using the wrong definition. Look it up again.

Let’s talk about your personal platform and how to develop that, so you have a better place to share what doesn’t work on someone else’s platform.