Trump Versus Amazon

Posted: Apr 02, 2018 10:47 AM
Trump Versus Amazon

Okay, so the month of March was brutal; I say get over it quickly and get ready to make lemonade. After such an amazing rally last Thursday, the market that was ripe to take it on the chin; a lot of nonsense that had zero to do with the economy and investing, coupled with overreactions and wild negative speculations, did the trick. 

There are pros and cons to the fact that the market is lower. Even though the data is impressive, it’s showing clear tailwinds at work. The pros are the swoon that has created share prices that undervalue companies.  The con is what happens when winds stall or shift directions. 

Right now, the market remains range-bound. The Dow Jones Industrial Average bounced perfectly off its 50-day moving average (exponential) and could make a major upside reversal with a close above 24,730.

First, you must continue to have a portfolio of ideas, which isn’t to say that you have to be 100% vested; you just need to have exposure to certain areas.

Secondly, you should focus on industries and companies that are getting it right yet are still undervalued.

The S&P 500 is down year-to-date, and only two sectors are in the plus column.  I say these are the areas you should look at first, even if your instincts want you to sift through the most oversold names to find gems among the ashes.  That’s a tough game that involves too much guessing. Case in point: I know a lot of folks that have been buying General Electric (GE) at the bottom since it was $20 a share.


S&P 500 Index



Consumer Discretionary (XLY)



Consumer Staples (XLP)



Energy (XLE)



Financials (XLF)



Health Care (XLV)



Industrials (XLI)



Materials (XLB)



Real Estate (XLRE)



Technology (XLK)



Utilities (XLU)





Consumer Discretionary

The top two movers in this sector are Netflix (NFLX) and Amazon (AMZN). If you don’t want to own them for political reasons, I say fine. However, if sending your kids to college matters more, then you should consider them on current weakness.

On the brick-and-mortar side, there are a lot of names I like, including Gap Stores (GPS), which is clicking again - with a string of earnings beats and a soaring consensus for this year and next year. 


Yes, there are chinks in the armor right now, but this is still the most powerful part of our economy, and it’s only going to become stronger as the next wave of innovation from artificial intelligence to the Internet of Things creeps deeper into our lives.  Seagate Technologies (STX) has been the big winner this year thus far, and I still like it, but this stock, along with Western Digital (WDC), is extremely volatile.  In addition, Red Hat (RHT) and Adobe Systems (ADBE) posted amazing numbers as well.

Everyone should own a chipmaker, too.

Consumer Staples

I think you must also own a winner in consumer staples. I like Estee Lauder (EL) a lot.


I think you should also be overweight in industrials. Certainly, have exposure to defense contractors.


I think you should also have material names as well.

Bond Yields

Keep an eye on bond yields as the two-year yield continues to move higher while the ten-year yield continues to drift lower. This suggests an inverter curve, which has always been a harbinger of a recession.  I would caution that it’s not foolproof, nor is this a fait accompli. 

Moreover, the market can continue to rally during and after. That said, the “experts” with a firm belief that the bond market is the canary in the economy’s coal mine are worried. Some have already concluded that Fed will blow it, and the economy will suffer as a result.

This week sees a reset of sorts.  We will get a bunch of brand new data, including the jobs report on Friday. I’m looking and rooting for a strong number and strong wages even if that the idea of a pay raise on Main Street scares the elites on Wall Street.

March was a reminder that stocks don’t go up in a straight line, but I think they’ll keep pace with our growing economy, and it would be a shame for any American not to have a piece of the action. 

Trump Versus Amazon

President Trump kept the verbal battle against Amazon going over the weekend. His disdain for the company clearly reflects his frustration with the Washington Post, which has launched a never-ending war against his ideas and presidency that includes dismissing obvious successes.

I’m not a lawyer, but the more President Trump tweets about Amazon, the less likely there will be any action from his administration other than altering the contract with the United States Postal Service.


Donald J. Trump

March 30, 2018

?I have stated my concerns with Amazon long before the Election. Unlike others, they pay little or no taxes to state & local governments, use our Postal System as their Delivery Boy (causing tremendous loss to the U.S.), and are putting many thousands of retailers out of business!

Donald J. Trump

March 31, 2018

?While we are on the subject, it is reported that the U.S. Post Office will lose $1.50 on average for each package it delivers for Amazon. That amounts to Billions of Dollars. The Failing N.Y. Times reports that “the size of the company’s lobbying staff has ballooned,” and that...

Donald J. Trump

March 31, 2018

?...does not include the Fake Washington Post, which is used as a “lobbyist” and should so REGISTER. If the P.O. “increased its parcel rates, Amazon’s shipping costs would rise by $2.6 Billion.” This Post Office scam must stop. Amazon must pay real costs (and taxes) now!

President Trump has long been wary of advantages enjoyed by Amazon; this week, he’s hinting that he’s prepared to take action to level the playing field for small businesses. There is a lot of speculation as to what such action(s) might be.  Everything from an Internet sales taxes to breaking up the company has been speculated.

There is no doubt that Amazon has built a juggernaut by using loopholes. For years, it paid no state or local taxes, and there is no Internet sales tax and utilized advantages (great deal with the U.S. Postal Service), but there is a greater deal with investors that have given the company the kind of valuation that has created unlimited access to funds and the ability to operate at a loss.

Brick-and-mortar retailers have been hampered by a laundry list of hurdles from regulations to taxes.

Creative Destruction

While I agree it’s always painful to see mom and pop stores go out of business or even formerly large businesses such as Toys “R” Us and Sears fade into the dustbin of history, it’s the nature of capitalism. 

Creative destruction, coupled with profit-motivation, is why products and services get better and remain affordable. On that score, history suggests that one day, the competition tables will turn, and Amazon will eventually Amazon face stiffer competition.

In fact, it’s already happened several times over, including a company that once dominated retail more than Amazon does today.

The Great Atlantic & Pacific Tea Company

Founded in Manhattan as a store providing an assortment of imported teas, the company pioneered the big supermarket format and it took off.  By 1920, it was a juggernaut that dominated the industry with 4,588 stores, and there were calls for an unfair advantage.

By 1929, there were more than 16,000 locations, and the store was the first retailer to crack $1.0 billion in revenue. 

From 1920 to 1950, A&P faced scrutiny and scorn, and a number of attempts to slow it down, and even to dismantle the company in the name of saving small businesses.

In 1946, a federal judge found the company and management criminally guilty of artificially making prices too low.  The Republican judge was appointed by Warren Harding (perhaps the most pro-business president ever) but decided there would be “no equality of opportunity” of big companies that could drive small companies out of business.

At one point, the federal government was close to achieving its goal of breaking up A&P into seven separate companies, but the election of Eisenhower saw the federal government drop the case.

Eventually, market forces took over as A&P’s rivals improved their approach. The irony is as A&P business peaked, the government was preparing to effectively shut it down.

In 2015, The Great Atlantic & Pacific Tea Company filed for bankruptcy.

President Trump would be wise to skip the war with Amazon, even though the Washington Post will never cease in their war against him and the administration (and conservatives to a lesser degree).