In my continual search for excellence in my business, the home mortgage industry, I realize that every major company or product has a secret ingredient. I believe Coca Cola without its secret ingredient would be just another RC Cola. The BMW without the sophisticated engineering wouldn't be the ultimate driving machine. I am not sure what Victoria's secret is but it has produced an entire segment of our society believing in its uniqueness. And of course there are the fast food chains with their secret sauce that has been a boon to the cardiologist in America. (Probably not what they had in mind when they were developing the product).
Until recently my search continued to try and find that secret that prohibits people to do the best for themselves especially in the field of finance. Many have written that it is the lack of financial education that slams the door shut on the ability of people to help themselves. Perhaps! Others believe that people listen to those important in their life even though these influential people know less than those seeking their advice. Maybe! And still others listen to advertisements that seem to good to be true, are too good too be true and yet they are willing to buy into the babble they hear. Could be!
I think that I have found another reason that explains the behavior better than all the above. It is my secret ingredient, which at first blush seems ridiculous, but appears to be true. No one seems to want to help themselves in advance. Everyone wants to take care of the problem, financially speaking, when it presents itself. This is true with few exceptions. You might say that I am totally off the mark because hundreds if not thousands of people seek professional help with their finances, setting up plans and taking action, right from the get go. My answer, I am sure they do that each and every day of this year and every year. But here is the problem. Life means change, problems arise, goals are shifted and most people are still working the same plan. In football jargon if your opponent is continually running up the middle then it’s time to change your defense. Most people don't!
Roger Schlesinger's Mortgage Minute is heard on hundreds of radio stations and daily on the Hugh Hewitt radio show and Michael Medved shows. Roger interacts with his hosts and explores the complicated financial markets in order to enlighten his listeners and direct them along their own unique road to financial freedom.
Today, at 11:20 AM PT: Get the Market Movements in Advance; Williams Edge Webinar for July 29th, 2014 | John Ransom
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