Michael Schaus

Oh, how exciting… Now you can be a good little liberal, even when shopping for fresh produce and certain off-brand whiskies. According to a politically obsessed hack over at the Washington Post, some other politically obsessed hack has developed an app so you can wander through your daily life without ever losing sight of partisan political squabbles. The new smartphone app allows users to scan the barcode of consumable products in the grocery store, and it divulges the corporation’s political leanings. (I just found out that Fiji Water has switched from heavily Republican, to entirely Democrat… Ugh.)

It’s so nice to see that we’re now able to make dinner ingredients a conversation starter about Ted Cruz and Nancy Pelosi… I suppose, soon, we’ll be calling certain bakery products “racist” because of their political inclinations, right? Good. I was beginning to worry that there might be a couple of moments throughout the day that were not focused on divisive political partisanship. (A sarcasm font! My kingdom for a sarcasm font!)

According to the Washington Post:

The app, based on data from Center for Responsive Politics, the Sunlight Foundation, and the Institute for State Money in Politics, is the first rollout from Colbert’s new company, “Spend consciously.” It’s [sic] tagline: “Wouldn’t it be great if you could spend how you believed?” The goal of the company, he said, is make “every day Election Day” through “spending choices.” It’s called Buypartisan.

Whoa… Punny.

And, really, who wouldn’t enjoy the partisan experience of Election Day every day? (Does this mean that dead Democrats in Chicago will suddenly be shopping at the local Hy-Vee?) I just can’t wait until some well-intentioned Occupy types start petitioning my local Whole Foods (a libertarian organization, by the way) because they don’t carry a “progressive” brand of eggplants.

Michael Schaus

Michael Schaus is communications director at the Nevada Policy Research Institute and is responsible for managing the organization’s messaging with the public, the media and NPRI’s membership.

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