John Ransom

Starbucks really knows who its customers are. And if you’re not one of them, I guess you just don’t count. For many people besides the good folks at Starbucks.

I can’t tell you how the whole Starbucks gun controversy started. I lack sufficient brain cells to waste them on minutiae, trivia and events long forgotten, yet reported to us at the time with breathless drama by pretty blond men and women on TV.

But I know now how the controversy is going to end.

Pushy liberals are going to special plead marginal cases – as they always do—in order to try to curtail gun rights and laws established by federal, state and local governments.

Of course liberals and their cousins, aka “moderates,” will miss the point entirely. They always do. Getting the point would be far too messy. Then the next things you’d have to confront are possible solutions.

For Starbucks, however, cave-in to liberals is already complete.

Reports Reuters:

"We've seen the 'open carry' debate become increasingly uncivil and, in some cases, even threatening," [Starbucks CEO Howard] Schultz wrote, noting that "some anti-gun activists have also played a role in ratcheting up the rhetoric and friction," at times soliciting and confronting employees and patrons.

"We found ourselves in a position where advocates on both sides of the issue were using Starbucks as a staging ground for their own political position," said Schultz, who in the past has willingly waded into the public debate over the U.S. national debt and gay marriage.

Why a company would think they have to weigh in on any political position that doesn’t directly affect their business is confusing to me.

Rule number one: Shut the hell up, Howard.

But then I’m confused why guns would make anyone nervous too, as was reported.

Being the child of someone who died from “gun violence” that the president likes to talk about, I can tell you that the gun had little to do with it.

Some people think that it’s strange that I would feel this way. But while I acknowledge that people who have lost loved ones in a car accident might be a bit freaky about auto safety- deservedly so- if they refused to get into an automobile or broke out in a sweat by the mere sight of a car, we’d all agree that they should get some cognitive therapy to help them past the difficulty.

John Ransom

John Ransom’s writings on politics and finance have appeared in the Los Angeles Business Journal, the Colorado Statesman, Pajamas Media and Registered Rep Magazine amongst others. Until 9/11, Ransom worked primarily in finance as an investment executive for NYSE member firm Raymond James and Associates, JW Charles and as a new business development executive at Mutual Service Corporation. He lives in San Diego. You can follow him on twitter @bamransom.

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