The top new years resolution every year is to lose weight. It’s why all the gyms scale their ad budgets for the end of December through February. Companies like Nutrisystem ramp up the pub this time of year too.
In 2011, I actively lost weight. It’s not easy and requires the patience of Job. One thing I learned, pay no attention to the FDA standards if you want to lose weight. The government standards are riddled with lobbying. “Eating right” has nothing to do with the government, eating organically, eating locally or anything like that. It’s all about what you eat and how much of it you stuff into yourself.
This is actually a big issue for companies. Today in the Wall Street there was an article on how Harley Davidson has a work out facility for their employees to keep them in shape for work. ( Hey WSJ, your search function is horrible. I have to use a search engine to find your links. Maybe you ought to fix that in 2012.) As the population ages, it will be critical to figure out ways to keep older employees healthy.
There has been a lot of activity in the fitness start up space. It started years ago with the chip that Nike implanted in shoes so you could keep track of your runs. Newer start ups like Fitbit track all your daily movement. But I don’t think that’s enough. Just moving around and doing aerobic exercise won’t burn the calories you need to actually be fit.
Personal training has been around awhile, and has become a mania in recent years. If you can afford it, you hire a personal trainer to put you through your paces. However, besides the cost, there can be a lot of barriers to having a personal trainer. This site, Inertrain, attempts to break down the barriers, and to make the whole fitness process a lot more efficient. Especially for people on the go. If you use it, let me know what you think about it.
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