Wednesday, November 18, 2009
Selena Maranjian :: Townhall.com Columnist
Don't Make These Really Basic Mistakes
by Selena Maranjian
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In my browsing online, I recently came across an article discussing a list of supposedly attractive stocks with these two characteristics: low prices and high dividend yields. Who wouldn't like that?

Unfortunately, the list is problematic for two reasons: First, in the world of stocks, a "low price" isn't what a newcomer might think it is. Yes, a $5 stock has a lower price than a $25 stock. But it's notfive times more attractive. It might not be attractive at all. What really matters is a stock's true, intrinsic value -- and how its current price looks compared to that. The $5 stock might really be worth $1.20 per share, while the $25 stock might be worth $40, making it a bargain. Remember that $50 stocks can -- and often do -- become $100 stocks, while $5 stocks can -- and often do -- fall to $0.50 or below.

Check out these stocks with seemingly high price -- each is viewed very favorably by folks in our Motley Fool CAPS community, earning five of five stars:

Company

Recent Price

Rio Tinto (NYSE: RTP)

$222

Flowserve (NYSE: FLS)

$106

Markel (NYSE: MKL)

$327

3M (NYSE: MMM)

$79

Data: Motley Fool CAPS.

Meanwhile, here are some one-star companies (out of five stars, remember), with prices that might look good to an unsavvy beginning investor:

Company

Recent Price

Fannie Mae (NYSE: FNM)

$1.00

Ambac Financial (NYSE: ABK) Continued...

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About The Author

Selena Maranjian prepares the Fool's syndicated newspaper column, writes articles for Fool.com, has coordinated the Fool's annual Foolanthropy charity drive, and has written a number of Fool books, among other things.

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