Wednesday, October 07, 2009
Selena Maranjian :: Townhall.com Columnist
Who's to Blame for the Market Meltdown?
by Selena Maranjian
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No one's more upset about last year's corporate meltdown than investors. Yet investors aren't blameless for the moves that ended up costing them money during the bear market.

The folks at ShareOwners.org recently released some interesting survey results, finding that a third of Americans (34%) are "angry" about Wall Street's role in our recent financial meltdown. Some 79% want to see "strong action" to remedy problems.

Interestingly, 87% of those surveyed agreed that "investors who lose their retirement savings due to fraud and abuse should have the right to go to court if necessary to recover those funds." It's hard for me to argue with that, but I hope that the respondents realize that most people who lost lots of money in 2008 didn't do so because of fraud.

For example, check out the 2008 performance from some companies that reside on Fortunemagazine's list of most-admired companies, along with their ratings on Motley Fool CAPS:

Company

CAPS Rating
(out of five)

2008 return

Apple (Nasdaq: AAPL)

***

(57%)

Google (Nasdaq: GOOG)

***

(56%)

Starbucks (Nasdaq: SBUX)

**

(54%)

Best Buy (NYSE: BBY)

**

(46%)

Intel (Nasdaq: INTC)

****

(43%)

Cisco Systems (Nasdaq: CSCO)

****

(40%)

Toyota Motor (NYSE: TM)

***

(36%)

Southwest Airlines

***

(29%)

Data: Motley Fool CAPS, Morningstar.

It's very often the case that when there's a big disruption in the market, moststocks suffer, at least for a while. It's true that massive misbehavior and lax supervision led many companies to a bad end and took many other companies with them -- but for most, it wasn't simple fraud.

You might argue that fraud or other malfeasance at some companies led to the marketwide meltdown of 2008 and was thus responsible for it all. But think a little harder: What really sank otherwise healthy stocks was, to a large extent, the fact that investors lost faith, panicked, and sold their shares. In other words, weare to blame, to some degree, if we sold holdings out of fear.

Did investors really think that Starbucks, Best Buy, and Toyota were going to go out of business? I doubt it. What those companies have in common, though, is simply some cyclicality. When the economy sours, many investors are less eager to buy a large-screen TV, a new car, or an iced single vente, seven-pump peppermint, caramel sauce top and bottom, light-ice, no-whip mocha. Similarly, consumers in a recession will likely cut back on travel and new technology.

Reasons for falls
Some companies, such as Apple and Google, may have seen their stocks pull back because investors concluded that they'd gotten ahead of themselves, in a wave of investor euphoria. Such companies have been market darlings, after all, boasting impressive profit margins and growth rates. For example:

Company

5-Year Avg. Gross Margin

5-Year Avg. Revenue Growth Rate

Apple

33%

35%

Google

60% Continued...

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About The Author

Selena Maranjian prepares the Fool's syndicated newspaper column, writes articles for Fool.com, has coordinated the Fool's annual Foolanthropy charity drive, and has written a number of Fool books, among other things.

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