Friday, September 25, 2009
Selena Maranjian :: Townhall.com Columnist
Don't Miss That Dividend!
by Selena Maranjian
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You're all excited. You finally have money to invest, and you're planning to plunk $10,000 into Philip Morris International (NYSE: PM). You're especially psyched about its generous 4.8% dividend yield, as it will mean a quarterly payout of $120 for you.

Well, hold those horses. The stock's " ex-dividend" date was yesterday, Sept. 24. That means you're not entitled to its upcoming dividend. Dividends don't get paid to whomever is holding a share of stock on the dividend's payment date. Instead, you have to own a stock before its ex-dividend date in order to receive the payout. (In newspaper listings, you'll sometimes see an "x" next to stocks that are trading ex-dividend.)

If you sell your shares on or after that ex-dividend date, you'll still get the dividend payment.

Fortunately, it's not a secret when stocks go "ex-dividend." You can look up such info online (and can always just give the company a jingle and ask). At Yahoo! Finance, for example, look up Kraft Foods (NYSE: KFT) and you'll see that its upcoming quarterly dividend payout will be distributed on Oct. 13, and that its ex-dividend date is Sept. 28. Here's the scoop on five of the biggest dividend payers out there, to give you an idea of how far apart the dates tend to be:

Company

Dividend Yield

Dividend Pay Date

Ex-Dividend Date

ExxonMobil (NYSE: XOM)

2.4%

Sept. 9

Aug. 11

Microsoft (Nasdaq: MSFT)

2.1%

Dec. 9

Nov. 17

JPMorgan Chase (NYSE: JPM)

0.4%

Oct. 30

Oct. 2

General Electric (NYSE: GE) Continued...

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About The Author

Selena Maranjian prepares the Fool's syndicated newspaper column, writes articles for Fool.com, has coordinated the Fool's annual Foolanthropy charity drive, and has written a number of Fool books, among other things.

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