Thursday, September 24, 2009
Selena Maranjian :: Townhall.com Columnist
There Are 2 Sides to Every Stock
by Selena Maranjian
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Here's a central concept about the stock market that many people lose sight of: It's a market of both buyers and sellers. When someone buys a share of stock, it's because someone else sold it. When you're bullish on a company, someone else is bearish on it. So don't let yourself get overly swayed by any particular bullish or bearish case made about a stock.

No matter how obvious something may seem to you, you can always find someone who thinks the opposite. There are plenty of reasons why that may be the case. When you buy a stock, a seller may have bought shares at a much lower price and be looking to cash in. Or a seller may just need the money and not care about the price any longer. On the other hand, a seller may be focusing on negative information about the company, while you're more positive on its prospects.

See for yourself
You can see this phenomenon in action every day. Here, for example, are some stocks that most investors don't love, as they haven't recovered from their losses in the same way many stocks have. They have many detractors, yet they're still rated highly in our Motley Fool CAPS community, so it's clear that some investors still believe in them.

Company

CAPS Stars
(out of 5)

1-Year Return

Aflac (NYSE: AFL)

****

(30%)

ConocoPhillips (NYSE: COP)

*****

(36%)

General Electric (NYSE: GE)

****

(26%)

Monsanto (NYSE: MON)

****

(30%)

Data: Motley Fool CAPS, Yahoo! Finance.

Even the most-loved companies on CAPS have at least some high-rated All-Star members who think they'll underperform the market. Take a look:

Company

CAPS Stars
(out of 5)

All-Star Underperform Ratings

Johnson & Johnson (NYSE: JNJ)

***** Continued...

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About The Author

Selena Maranjian prepares the Fool's syndicated newspaper column, writes articles for Fool.com, has coordinated the Fool's annual Foolanthropy charity drive, and has written a number of Fool books, among other things.

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