Monday, October 12, 2009
Robert Steyer :: Townhall.com Columnist
Blackstone Takes Bud for a Thrill Ride
by Robert Steyer
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If you're an investor in Anheuser-Busch InBev (NYSE: BUD), you hope the proposed sale of its theme-parks division to Blackstone Group (NYSE: BX) will close as fast as possible.

Not only will the deal reduce Anheuser-Busch InBev's debt by between $2.3 billion and $2.7 billion, it also will shed some assetsthat could be held hostage to the uncertainty of consumers' discretionary spending in a shaky economy.

If you're a Blackstone investor, you hope top management sees a better future than that being forecast by some theme-park companies, including Blackstone's own partnership in the Universal Orlando complex with NBC Universal, a unit of General Electric (NYSE: GE).

Although Blackstone expressed optimism when the Anheuser-Busch InBev deal was announced Oct. 7, other theme-park companies have used the word "challenging" to describe the climate for parks, wondering when more visitors will come back and if they will spend more.

On the table
With the announcement, Anheuser-Busch InBev placed another "noncore" asset into its outbox, agreeing to sellits 10-park Busch Entertainment division, which includes the Busch Gardens and SeaWorld parks. Blackstone will pay $2.3 billion in cash and up to $400 million for what Anheuser-Busch InBev called "a right to participate in Blackstone's return on its initial investment." The deal may close by mid-2010.

Blackstone, a publicly traded limited partnership, is a growing force in the entertainment business. In addition to its 50% stake in Universal Orlando, the private equity firm is the majority owner of the U.K.-based Merlin Entertainments Group, which has bought several theme-park companies in recent years. Although most of Merlin's properties are in Europe, it has some U.S. and Asian properties, including the Madame Tussaud's wax museum franchise and Legoland.

It's hard to get a fix on the health of what Blackstone is buying. Since InBev's acquisition of Anheuser-Busch last November, the merged company hasn't provided detailsabout its theme-parks division. Blackstone and Anheuser-Busch InBev didn't say how much -- if any -- debt would be assumed by the Blackstone unit acquiring the properties.

Blackstone's Merlin Entertainments reports that the number of visitors rose 8% and revenue rose 18% in 2008 versus 2007, excluding the impact of a May 2007 acquisition. If the acquisition were included, visits grew 28% and revenue climbed 37%.

Warning: debt ahead
The results haven't been so good for Blackstone's investment in Universal Orlando. Attendance for 2009's first half was down 16% versus the year-ago period, while operating revenue fell 16%.

By midyear, the joint venture had just more than $1 billion in debt, half of which comes due in April. Unless this debt and other debt due in May is paid in full or refinanced on time, a senior credit facility of $500-plus million also comes due in April. The joint venture said it is "highly unlikely" it can pay the April and May notes on time.

At last word, according to an Aug. 7 filing with the Securities and Exchange Commission, the joint venture was "actively working with our partners to explore the alternatives" for the debt.

Revenge of the living debt
Will Blackstone be able to pull a rabbit out of the hat with its deal? Debt has proved to be the bugbear of theme-park operators in the past few years, and the always handy excuse of "weather" has been trumpeted, too.

Too much debt forced Six Flags to seek bankruptcy protection in June. Six Flags has sold some parks and renegotiated some debt schedules, but it decided that Chapter 11 was the best move. For the first six months of 2009, revenue dropped 14% and attendance fell 9% versus the year-ago period; the company cited the bad economy, bad weather, and bad publicity about its bankruptcy filing.

Cedar Fair (NYSE: FUN), a publicly traded limited partnership, just renegotiated a credit agreement that pushes the maturity date for $900 million in debt to 2014 from 2012. Continued...

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