The consolidating world of beer making may get still
cozier. Mexico's second-largest brewer,
Fomento Economico Mexicano (NYSE: FMX),
confirms it is talking to "several parties to explore
opportunities" for its beer business.
The company, known as FEMSA, declined to identify suitors
on Thursday. However,
The
Wall Street Journal, citing unidentified sources,
said
SABMiller (OTC BB: SBMRY), which owns the
Miller brand, and
Heineken (OTC BB: HINKY) appear to be prime
contenders.
As The Motley Fool recently pointed out, Latin American
brewers are
attractive investmentsor potential takeover targets,
thanks to their market demographics and their diversified
operations. FEMSA said its beer division is the only topic of
discussion with suitors.
FEMSA also owns a fast-growing chain of Mexican
convenience stores, called Oxxo, and is a major player in
soft drinks. FEMSA owns a majority stake in
Coca-Cola FEMSA (NYSE: KOF), the
second-largest Coca-Cola bottling company in the world.
Coca-Cola (NYSE: KO) owns nearly one-third of
Coca-Cola FEMSA, which sells beverages in nine countries.
Strategic reasons for deal-making
Although FEMSA is a strong second in the Mexican beer
market, the leader
Grupo Modelo has the backing of the
world's biggest brewer,
Anheuser-Busch InBev (NYSE: BUD). While
Anheuser-Busch InBev owns 50.2% of Grupo Modelo, the Mexican
company's board members retain
operational control. Modelo's most famous brand is
Corona.
A parent with deep pockets also would help FEMSA fare
better in Brazil, where the market leader is
AmBev (NYSE: ABV). The
majority ownerof AmBev is Anheuser-Busch InBev.
With mature markets like North America and Western Europe
offering modest or flat growth prospects and with
Anheuser-Busch InBev having made a major push into Latin
America, other big brewers must be looking for more
opportunities, too.
SABMiller, the world's second-largest brewer, has made
some purchases
in Latin Americafocusing on Colombia, Panama, Peru, and
Ecuador.
Heineken, too, knows FEMSA well. Heineken's U.S. division
has been distributing FEMSA brands such as Tecate and Dos
Equis in the U.S. since 2005. Last year, Heineken and
Carlsberg created a joint venture to buy the Scottish &
Newcastle brewing company. Continued... |