I've got a red-hot icebreaker for you.
The next time you find yourself in a dwindling social
situation, where it seems as if the conversation is running
on fumes, just fling the following question into the mix:
"What do you think about Jim Cramer?"
It's as easy as that. Cramer is a polarizing figure. Some
people love him. Some people hate him. Either way, everybody
has an opinion on financial journalism's reigning rock
star.
I'll confess to being entertained -- and on occasion
enlightened -- by the
Mad Moneystar. However, there is nothing I hate more
than when Cramer opens up the phones to kick off the Mad
Money Lightning Round.
In rat-a-tat-tat fashion, callers will swap boo-yahs and
holler a ticker symbol Cramer's way. They'll get a snappy
line or two in response, occasionally with a silly sound
effect as an exclamation point.
It may be entertaining to watch, but it's the equivalent
of nails against a chalkboard to me as an investor. After
all, we're all looking for stock ideas. It's just not right
to boil down due diligence to the ring of a cash register or
a charging bull.
Every lightning round finds me with the same three-word
plea that is never heeded by Cramer.
"Tell me more!"
Walk a short mile in Cramer's long shoes
Let's play a game. I'm going to pretend to be hosting
Cramer's lightning round. And you're going to throw out the
names of some of my favorite stocks. I'm going to splice out
all of the ego-massaging banter and get right to the
nitty-gritty one-liners.
Ready? Go.
Intuitive Surgical (Nasdaq: ISRG): Robotic
arms in the surgery room? Domo arigato, Mr. Roboto.
salesforce.com (NYSE: CRM): They say that
salesforce.com is the poster child for cloud computing, but
I say it's an America's most wanted poster.
Chipotle Mexican Grill (NYSE: CMG) (NYSE:
CMG-B): First you roll the burrito, then you roll in the
money.
Novatel Wirelss (Nasdaq: NVTL): The MyFi
mobile hotspot is a hit. I call it the My Buy.
Visa (NYSE: V): Visa? It's everywhere your
portfolio wants to be. Â
Next caller?
Did any of that work for you? I hope not. It may be a
worthwhile exercise to boil down a stock's buy thesis to a
Cramer sound bite or a cocktail-napkin scribble, but you
really need to know more than what five seconds of a talking
head will tell you.
Intuitive Surgical is growing because its robotic surgical
arms improve operating procedures and reduce surgeon fatigue.
salesforce.com has been on a growth tear since it provides
Web-based enterprise software solutions at a lower price
point than conventional software programs. Chipotle's "food
with integrity" mantra, high-quality eats, and
lightning-quick service have made it a standout in the
quick-service restaurant industry. It's one of the few eatery
chains that have grown their comps in this environment.
Novatel Wireless does have a hit with the MyFi. It is just
superior to the USB mobile broadband modems that only power
one laptop. The MyFi can connect up to five devices to the
Internet. Visa is in the same mold of its rival
MasterCard (NYSE: MA) in that they have
dodged the brunt of the financial services meltdown. As
credit card marketers it is the issuing banks that bear the
credit risk. Visa and MasterCard simply lay back and collect
their transaction fees.
You have to be hungry for more
Fleshing out snappy sound bites to a few sentences --
as I just did -- is better, but it's still not enough.
As a member of the
Motley Fool Rule Breakers
analyst team, I don't settle for bullet points. When we
recommended Intuitive Surgical, salesforce.com, and Chipotle
to subscribers of the growth-stock newsletter service, our
advice came in the form of a thorough buy report, complete
with financial data and dozens of exploratory observations.
There was also a Q&A session with a fellow analyst. Continued... |