The
Dow hit 10,000this week!
So what?
We cling to round numbers as milestones as if they mean
something. They don't. I have compared these zero-stacked
metrics to a car's odometer. Where were you when your car hit
1,000 miles, 10,000 miles, or even 100,000 miles?
Odds are you weren't at some historic landmark. Odds are
that something pivotal didn't happen in your life. You were
just driving around, probably somewhere between a convenience
store and picking up the dry cleaning.
Isn't that what this chunky Dow 10,000 number is all
about? We're just driving through. Any celebrations should be
quickly snuffed out with
the grim reminderthat the Dow was over 14,000 two years
ago.
Observe the milestones if you must, just don't buy them a
cake.
Briefly in the news
And now let's take a quick look at some of the other
stories that shaped our week.
leakedof the e-book reader that
Barnes & Noble (NYSE: BKS) is slated to
unveil on Tuesday. Are we getting to the point where there
are too many characters in this thriller? The herd can use
a little thinning.
PepsiCo (NYSE: PEP) is the latest naughty
boy on
Apple 's (Nasdaq: AAPL) App Store. The pop
and chips giant released a free "
AMP UP Before You Score" app that provides pickup lines
for one of 24 female stereotypes. It also allows users to
create a brag list to share conquests with friends.
PepsiCo's AMP energy drink is behind this iffy app, but
it's the parent that will pay the price if there is a
sexism backlash.
Deutsche Telekom 's (NYSE: DT) T-Mobile is
feeling the pain after a
data loss incidentfor many of its Sidekick owners. The
fingers are pointed at
Microsoft 's (Nasdaq: MSFT) Danger
subsidiary for the server slip. Mr. Softy is making headway
on retrieving the data, but it's still a black eye to the
young cloud computing revolution.
Until next week, I remain,
Rick Munarriz
This article was originally published as
A Fool Looks Backon
Fool.com
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