If you're feeling good about the market, you're not alone.
Take my hand as we go over some of this week's more uplifting
headlines.
1. Zombieland, starring Bing Ballmer
Guess who's back from the dead?
Microsoft 's (Nasdaq: MSFT) Bing seemed
doomed last week, when two Web-analytics specialists noted
that the new search engine's market share fell last month.
However, comScore chimed in with its read of September search
trends, and it claims that Bing instead
gained sequential market share.
No one is expecting Bing to be Superman. It can't leap
over tall Googles in a single bound. Not yet, anyway.
However, it had shown monthly market-share gains consistently
since its springtime launch. If all of the traffic watchers
had arrived at the same conclusion -- that Bing's popularity
peaked in August -- that would have spelled an end to the
surprising momentum. But now there's still hope for Bing.
It seems that Bing still has it, although it depends on
whom you ask.
2. Shop until your jaw drops
I have a confession to make. I'm a huge fan of
Disney (NYSE: DIS), but I can't stand more
than five minutes in any of its namesake stores. They're too
bland and predictable. They're just too vanilla for a company
that has a way with colors.
Well, my doldrums may be in for some relief. Disney is in
the process of rolling out a makeover so intense that the
company is thinking about changing the name of its stores to
Imagination Park. In the prototype store profiled by
The New York Timesthis week, Disney is transforming
its mall space into an interactive wonderland.
From talking trees with illuminated fireworks to
"smellitizer" machines that give off scents like orange
groves and pine trees, based on what's being screened, the
stores are aiming to be better ambassadors of the
family-entertainment giant's theme parks.
I realize that cool stores won't necessarily get the
registers ringing, but it will mean that kids -- and kids at
heart, like me -- will want to spend more time surrounded by
the whimsical. It's a start. Â
3. No one expects the Sirius inquisition
Monty Python Radiokicks off on both the Sirius and XM
channels of
Sirius XM Radio (Nasdaq: SIRI) today. Fans of
British comedy may want to tune in quickly, because the
tribute channel, rich with skits, songs, sketches, and live
programming, will go "dead parrot" in 10 days.
That may not seem like a very effective marketing
platform. There won't be too many non-subscribing Python fans
willing to pay up for a receiver and service for just a week
and a half of content, but this is also the kind of action
that makes Sirius XM sticky to active subscribers.
Sirius XM has the flexibility to adapt to news (this
summer's Michael Jackson tribute channel), events (this marks
the 40th anniversary of the original Python television show),
and seasons (the Halloween channels are just around the
corner). It's neat temporary channels like these that keep
the programming fresh. More importantly, it makes it harder
to deactivate your subscription, since you probably don't
want to miss what Sirius XM will spring on its listeners
next.
4. Good going, Google
When is a surprise not a surprise? Continued... |