Investing is a lot like trying to stay a few pages ahead
in a mystery novel. If you can see where the storyline will
go, you can profit from Mr. Market's masterful whodunit.
That's what I try to do with this weekly column. I don't
want to be on the same page as everybody else. I want to skip
ahead a few chapters and know how things end.
However, even though I bash a stock, I also come right
back and offer three perfectly worthy stocks as portfolio
replacements.
Who gets tossed out this week? Come on down,
Barnes & Noble (NYSE: BKS).
Read 'em and weep
It's easy to get excited about Barnes & Noble right
now. The stock has run up more than 50% since bottoming out
11 months ago. It has beaten analysts' earnings estimates in
each of the three past quarters.
The country's leading bookstore chain has a big
announcement coming next Tuesday, one that it promises will
be "a major event" in the retailer's history. We already know
what will happen: B&N will
introduce its e-book reader, in an attempt to finally
take on
Amazon.com 's (Nasdaq: AMZN) Kindle and
Sony 's (NYSE: SNE) Reader.
Some of the product snapshots were leaked to Gizmodo this
week, and B&N's device looks slick. The portable reader
has a multitouch screen in full color.
The problem, of course, is that there's no way that
B&N will be able to match Amazon on price. The Kindle hit
the market at $399 nearly two years ago. Three price cuts
later, bibliophiles can get
a shiny new Kindle for just $259.
Unless the B&N gadget doubles as a coffee maker,
vacuum cleaner, or tennis instructor, it's going to have a
hard time persuading cash-strapped patrons to fork over $300
to $400 for this thing.
The e-book market is intriguing, but it's probably a
smaller market than anyone thinks. Only hardcore readers can
make up the three-figure price tags in e-book volume, and
many of those will die as traditional page-turners.
The bigger question may be what B&N stands to gain by
turning its most active customers into digitally based
homebodies. Can B&N succeed when all that's left is the
lunch-break crowd that waltzes in to leaf through magazines
and "how to" guides that won't be purchased?
If it's successful, B&N will wean readers off its
bricks-and-mortar stores but keep them buying products. If it
fails, it's simply telegraphing its self-admitted
obsolescence and educating shoppers on the merits of digital
delivery. It can learn a thing or two from
Blockbuster (NYSE: BBI), a media retailer
that threw its hat into the digital ring with aplomb several
years ago, only to realize that it's more important to
reposition its stores into relevance regardless of which way
the digital winds blow. Continued... |