If the economy is turning the corner, let's go out and
have some fun.
Few sectors will be as grateful for the recession's demise
as the leisure industry. It's a slave to discretionary
income, and nothing good happens when pockets are empty.
There are certainly plenty of established leisure stocks
worthy of your investing dollar.
Disney (NYSE: DIS), among other things, runs
the world's most popular theme parks, and has padded its
family-friendly empire over the years with cruise ships,
retail outlets, and record labels.
Carnival (NYSE: CCL) is the leading cruise
line, and with a whopping market cap of $27 billion, it's
even branched out to market and operate some hotels.
Let's aim lower. A lot lower. I have spent the past few
weeks taking a look at more obscure opportunities among
Chinese,
Internet,
retail, and
restaurantstocks. This week I'm going to delve into a few
of the leisure specialists that Mr. Market appears to be
ignoring.
You won't find any billion-dollar babies here. I'm going
to stick to companies with a market cap of at least $100
million, because we also don't want to paddle too far into
micro cap uncharted waters.
Ready? Let's go.
IMAX (Nasdaq: IMAX)
The company behind the gargantuan movie screens and
enhanced sound and projection systems is rolling. Its stock
hit a fresh four-year high this morning, as the good news
keeps on coming.
This month alone, IMAX has delevered gobs of debt,
expanded a partnership with a multiplex operator, and tacked
on another flick to its release slate. After years of getting
by, its joint ventures with major exhibitors are starting to
pay off. By 2010, IMAX plants to have about 400 screens
around the world, and there hasn't been a shortage of
consumers willing to pay a modest premium to see spruced-up
versions of cinematic blockbusters on the even bigger
screens.
Analysts also see big things in IMAX's future. They expect
the company to earn $0.46 a share next year, after a modest
profit of $0.09 a share this year. Exhibitors have held up
surprisingly well during the recession. One can only imagine
how much better things get when the simple pleasures of
escapism become easier to afford.
Steiner Leisure (Nasdaq: STNR)
If you have ever gone in for a spa treatment on a
cruise ship you have probably been pampered by Steiner. The
company operates the onboard spas on 127 of the largest ships
from all of the major cruise lines. It also runs 50 resort
spas for landlubbers, but its real advantage is in staffing
and training its floating service centers.
As you can probably imagine, 2009 hasn't been a good year
for Steiner. Folks aren't cruising as much as they used to,
and once onboard, they are uncomfortable with spending on
lavish treatments. This will change, of course, as the
economy improves. Continued... |