Wednesday, October 28, 2009
Morgan Housel :: Townhall.com Columnist
So Much for Confidence
by Morgan Housel
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We all know optimism is backin stocks. Markets are happy. Money managers are happy. Bankers at Goldman Sachs (NYSE: GS) and JPMorgan Chase (NYSE: JPM) are reallyhappy.

But what about average Billy Joes and Bobbie Sues? After rebounding sharply, overall consumer confidence is back in decline:

Month

Consumer Confidence

October

47.67

September

53.43

August

54.48

July

47.37

June

49.32

May

54.81

April

40.81

March

26.90

February

25.30

Source: Capital IQ, a division of Standard & Poor's.

October's 10% decline took some off guard -- average estimates were for the reading to come in about flat. One or two months doesn't a trend make, and we should also point out that today's reading is nearly double the trough levels of earlier this year.

But you'll notice that confidence has gone pretty much nowhere since June. During that time, the S&P 500 has surged 15%, the Dow broke through10,000, companies like Caterpillar (NYSE: CAT) and American Express (NYSE: AXP) jumped more than 50%, and the S&P Case-Shiller home price index even rose four months in row. That, you'd think, would be a pretty strong confidence boost, as families watch their crushed net worths crawl back.

So to get a better understanding of why consumer confidence is stalling, we have dig a little deeper into respondents' specific answers:

Section

October

September

Percent Anticipating Improving Business Conditions in Next Six Months Continued...

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About The Author

Morgan Housel is a Motley Fool contributor.

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