"It's the world's greatest company, period."
 -- Arjun Murti, Goldman Sachs analyst

I'm what a lot of folks would call "obsessed" with finding great stocks. So when I heard Goldman Sachs oil oracle Arjun Murti boldly label a company as the world's greatest, you'd best believe I paid attention.

That's pretty high praise, but the facts speak for themselves. In fact, my research led me to take Murti's claim one step further: This is the greatest company in the history of the world.

The corporate titan in question produced modern-day history's greatest fortune, and it earned double the combined 2008 profits of Google (Nasdaq: GOOG) and Microsoft (Nasdaq: MSFT). If you'd invested $1,000 in this company in 1950, your shares would now be worth about $2.5 million. And incredibly, this giant still has decades of slick profits ahead of it.

The greatest
Meet the world's greatest company: ExxonMobil . Biggest, strongest, most efficient, most evil -- there's hardly a superlative that hasn't been applied to this most successful of the Standard Oil grandchildren. But while much is made of just how great or how evil folks peg Exxon to be, there's strangely little discussion over the core drivers of whyits stock has been a huge success.

It would be easy to say that Exxon's success, and that of Standard Oil's lineage – Chevron (NYSE: CVX), ConocoPhillips , etc. -- was just a function of being in the right place at the right time. Hawking oil and gasoline at the dawn of the Industrial Revolution, after all, is a Category 5 tailwind.

But there's much more to Exxon's success. Fortunately, we can also spot those discernible traits in other opportunities.

1. An owner-operator culture
John Rockefeller didn't run an infamously efficient organization just for kicks. As the largest shareholder, he had a vested interest in the success of Standard Oil. When managers and employees are shareholders alongside you, they share your desire to manage the business for the long term.

Take a look at the cutthroat world of big-box retail, where smart growth and a fanatical focus on controlling costs are crucial to long-term success. Wal-Mart (NYSE: WMT), for example, is as known as much for its insider ownership and tenacious zeal for efficiency as anyone. And not coincidentally, it ranks among the biggest winners in this space for investors over the past 20 years.

By the way, there's still plenty of alignment between Exxon's leadership and outside shareholders. The company consistently posts better margins and returns on capital than its Big Oil brethren. CEO and Chairman Rex Tillerson has plenty of incentive to keep it that way; he owns 1.1 millionExxon shares -- close to $84 million worth.

2. Enduring demand
Demand for oil is strikingly consistent. For most companies, steady demand equates to steady cash generation. But for Exxon, the consistencyof demand for oil is just as important as the durationof that demand. Constant doubts about the staying power of oil have helped keep Exxon's shares perpetually undervalued, allowing management and dividend reinvestors to steadily gobble up shares at attractive prices while the company continues to outpace expectations.

For another case study in the importance of demand, consider Procter & Gamble (NYSE: PG), which I've recommended to Income Investor members. P&G's core products (razor blades, toilet paper, disposable diapers, etc.) all face little chance of technological obsolescence. Better yet, demand is regular and firmly entrenched. Maybe I'm just a pretty boy, but I'd be living in my car before I stopped buying razors.

Now consider a company whose fates hinge on innovation, Apple (Nasdaq: AAPL). I love my iPhone as much as the next yuppie, and Apple's results have had plenty of crunch. Still, we're talking about a business that needs to almost continuously reinvent itself and its products. Ponder that for a second, and now take look at this. According to dividend guru Jeremy Siegel, these are among the highest-returning S&P 500 stocks from 1957 to 2003:

Cheese. Tobacco. Oil. Coke. I think you get the picture. Continued...