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What's your worst investing mistake? Mine was buying
shares of
Cisco (Nasdaq: CSCO) during the deflation of
the dot-com bubble in 2001. I had listened to a tip from my
then-boss -- no research, just her say-so. That was a big
failurefor me.
But I learned a lesson from that experience: Don't buy a
stock just because someone gives you a name. After all, it's
your money on the line, and it deserves to be put in the best
places possible.
So where are these best places?
According to Wharton professor Jeremy Siegel, the best
place for money not needed for several years is the stock
market. Yeah, I know. The S&P 500 index has gone exactly
nowhere for the last 10 years. In fact, it's down 17%.
So what? Unless you're putting all of your money into that
index and ignoring individual stocks, that stat shouldn't
concern you very much. Plenty of companies have outperformed
the index over the past 10 years. Nearly 20% of the companies
in the S&P 500 -- 93 to be precise -- have at least
tripledover the past 10 years. Companies like
PACCAR (Nasdaq: PCAR), up 333%, or
Apple (Nasdaq: AAPL), up a cool 1,000%.
Further research, of course, would have been appropriate
before investing in one or the other. "Were sales growing?"
and "What did free cash flow look like?" were just two of the
many questions investors needed to consider before
deciding.
Here's your hot tip
Of course, we want the companies that can do the same
over the
next10 years. A great way to find ideas is to look
for companies with earnings the market underappreciates,
which simultaneously have a healthy return on equity (ROE).
These metrics can help you to identify companies that are not
only cheap, but also have good operations. In the fall of
1999, PACCAR had a price-to-earnings ratio (P/E) of 8, and an
ROE greater than 25%. While Apple's P/E was moderate, it was
low compared to its history, and its ROE also topped 25%.
Here are a few companies that fit those criteria
today:
Company
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