Tuesday, November 03, 2009
Jim Mueller :: Townhall.com Columnist
Your Hot Tip to Stock Market Success
by Jim Mueller
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What's your worst investing mistake? Mine was buying shares of Cisco (Nasdaq: CSCO) during the deflation of the dot-com bubble in 2001. I had listened to a tip from my then-boss -- no research, just her say-so. That was a big failurefor me.

But I learned a lesson from that experience: Don't buy a stock just because someone gives you a name. After all, it's your money on the line, and it deserves to be put in the best places possible.

So where are these best places?
According to Wharton professor Jeremy Siegel, the best place for money not needed for several years is the stock market. Yeah, I know. The S&P 500 index has gone exactly nowhere for the last 10 years. In fact, it's down 17%.

So what? Unless you're putting all of your money into that index and ignoring individual stocks, that stat shouldn't concern you very much. Plenty of companies have outperformed the index over the past 10 years. Nearly 20% of the companies in the S&P 500 -- 93 to be precise -- have at least tripledover the past 10 years. Companies like PACCAR (Nasdaq: PCAR), up 333%, or Apple (Nasdaq: AAPL), up a cool 1,000%.

Further research, of course, would have been appropriate before investing in one or the other. "Were sales growing?" and "What did free cash flow look like?" were just two of the many questions investors needed to consider before deciding.

Here's your hot tip
Of course, we want the companies that can do the same over the next10 years. A great way to find ideas is to look for companies with earnings the market underappreciates, which simultaneously have a healthy return on equity (ROE). These metrics can help you to identify companies that are not only cheap, but also have good operations. In the fall of 1999, PACCAR had a price-to-earnings ratio (P/E) of 8, and an ROE greater than 25%. While Apple's P/E was moderate, it was low compared to its history, and its ROE also topped 25%.

Here are a few companies that fit those criteria today:

Company Continued...

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About The Author

Jim Mueller is a regular contributor to The Motley Fool.

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