If you're a
Seinfeldfan like me, then of course you remember
Jason Alexander's character, George, who
was known for asking bizarre questions. Much like George, the
authors of the bestselling book
Freakonomicslike to focus on things most people
don't spend much time thinking about, and
look for ways to make them interesting and informative.
The authors, University of Chicago economist Steven Levitt
and former
New York Times Magazineeditor Stephen Dubner, are
back with a sequel called
SuperFreakonomics: Global Cooling, Patriotic
Prostitutes, and Why Suicide Bombers Should Buy Life
Insurance
. They ask out-of-the-box questions such as:
Are cows to blame for global warming? Can eating kangaroo
save the planet? Is chemotherapy actually bad for cancer
patients? What would happen if we could teach capuchin
monkeys to use money?
Dubner stopped by Fool headquarters recently to chat about
some of the stories in the new book. Here are some tidbits
from his super-freakin'-cool visit to the Fool.
Global warming and agriculture
In the last chapter of the new book, the authors
explore the topic of global warming. Their conclusions have
caused some controversy, but first, their questions: If the
earth is getting catastrophically warmer,
what's the best way to cool it? And is
carbon mitigation sufficient if cooling is the issue?
The answer they reach is that carbon mitigation in and of
itself is “too little, too late, too
optimistic,†says Dubner.
“… Carbon mitigation will
not produce the desired result of cooling the
earth.â€
Not everyone agrees, of course, but the reason Dubner
cites is this: “Carbon dioxide has about a
100-year half-life in the atmosphere … [so]
the carbon dioxide that's in the air
already is going to be there for several
generations.â€
What's more, contrary to popular
belief, Dubner says the agricultural sector emits more
greenhouse emissions than the transportation sector.
“You find that cows are much more wicked
polluters than cars,†he notes. Cows, and other
animals that chew their cud, emit methane, which Dubner says
is 25 times more powerful as a greenhouse gas than carbon
dioxide.
Dubner gives this example: If you buy a
Toyota (NYSE: TM) Prius to do your part for
the environment, but then you drive to the grocery store and
buy some beef, you're easily canceling
yourself out.
The global-warming solution the book explores is something
called geo-engineering. The idea is to replicate a volcanic
explosion so large that it shoots sulfur dioxide high into
the stratosphere, which rarely happens with a volcano. The
sulfur would then blanket the planet, mixing with water vapor
to cool the earth. “If
it's a question of ‘How
do you cool the earth?,' we think that is
a better answer than carbon mitigation,†Dubner
says.
Health care and cost-cutting
Software called Amalga (which is now owned by
Microsoft (Nasdaq: MSFT)) is practical and
easy to integrate into our economy, according to Dubner. The
software has created a centralized, integrated system that
allows doctors in an ER to retrieve information on any given
patient they're working on in an effort to
ensure the proper outcome for that patient. Continued... |