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After spending most of the past year at a mediocre
three-star
ranking, enough top-performing CAPS members have turned
bullish on
Toyota Motor (NYSE: TM) recently to lift it
to
four-starstatus once again. A total of 3,209 members have
given their opinion on the automaker, with many of them
offering commentary explaining the recent optimism that has
led to the upgrade.
While General Motors is
still losing money, things have been looking brighter
lately for others like
Ford (NYSE: F) and Toyota, as the world's
largest automaker posted a surprise fiscal second-quarter
profit. It's seen an increase in sales and bumped up its
full-year vehicle sales forecast by nearly 1 million
vehicles. Like rivals Nissan and
Honda Motor (NYSE: HMC), Toyota also forecast
better than previously expected full-year financials. The
company has been aggressively cutting costs, including
exiting its Formula One sponsorship, following others like
Honda. But it's still
on board with NASCAR, where it will still gain important
exposure among other major sponsors like
ExxonMobil (NYSE: XOM),
Coca-Cola (NYSE: KO),
Goodyear (NYSE: GT), and
Sears Holdings ' (Nasdaq: SHLD) Craftsman
brand.
Toyota also continues to move forward on the hybrid front
with plans for a bigger version of its popular Prius, which
could help widen its lead over rivals. CAPS members like the
strong sales in Japan recently, helped by the country's
consumer tax breaksfor environmentally friendly cars. And
China has become a booming market for Toyota and other
Japanese auto makers, too -- the growing market even has
Toyota looking to join many other companies in building its
own research and development center there.
Do you think Toyota deserves its improved status? Add your
thoughts in the comments box below on this page, or head over
to CAPS to
rate the
companyand check out all the information and opinions the
community offers, absolutely free.
This article was originally published as
A Big Upgrade for Toyota Motoron
Fool.com
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