Friday, October 02, 2009
Dave Mock :: Townhall.com Columnist
3 Reasons to Sell Visa Today
by Dave Mock
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The turmoil in the markets makes it too easy to justify selling any stock these days. Yet while panic never helpsinvestors, it's still a good idea to play devil's advocate with investments.

Consider credit and debit enabler Visa (NYSE: V). Though the plastic-transaction market is showing some positive signs lately, you'll find more than a few of the 4,392 Motley Fool CAPSmembers who have weighed in on the company offering reasons to be bearish.

At The Motley Fool, we like to consider both the good and bad sides of an investment. Here, I've highlighted three of the main bearish arguments on Visa. Be sure to read the bullish side as well, and then weigh in with your own comments below or rate Visa in CAPS.

1. Wallets still tight
Still coping with the economic fallout, consumers aren't freely spendingjust yet. Overall retail sales are still facing pressure as stores such as Sears Holdings (Nasdaq: SHLD) struggle with performance. Holding detailed transaction data, Visa sees it all happening in real time and recently forecast that consumer spending will continue to remain tight for at least the rest of 2009.

2. Fees under pressure
Interchange fees have been under pressure from merchants and Congress lately and could potentially be modified if certain members of Congress have their way. The fees are paid by retailers and merchants such as Best Buy (NYSE: BBY) to payment-card issuers such as Citigroup (NYSE: C), Bank of America (NYSE: BAC), and Capital One (NYSE: COF), who in turn pay Visa or MasterCard (NYSE: MA). Investors fear that lower fees will have a detrimental effecton Visa's top line.

3. Overpriced
Many CAPS members think Visa's shares are trading at too high a premium today. The company has a strong business, with investors expecting strong earnings growthin the years ahead, but current prices for shares already fully reflect this thinking. Many still see a lot of uncertainty in just how the economy will progress from here. And with few signs of a recovery in the credit card industry, strong returns may be difficult to come by at today's prices.

To see details of what CAPS members are saying nowabout Visa, just head on over to Motley Fool CAPSand have a look -- or add your own thoughts in the comments box below.

This article was originally published as 3 Reasons to Sell Visa Todayon Fool.com

Copyright © 2009 The Motley Fool, LLC. All rights reserved.

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Dave Mock is a Motley Fool contributor.

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