All too often, investors assume that if they're making
money, they're doing everything right. In reality, though,
just because you see
your portfolio's value risedoesn't mean that you're a top
investor -- or even above-average.
Everything's relative
Investing mixes two very different elements: the
personal and the competitive. In one sense, it doesn't matter
how well you do compared to your peers. As long as you
accumulate enough wealth over the years to meet all your
financial goals, then you can declare victory. Conversely,
you might get
top-notch returns, but if it's not enough to finance your
dreams, then it's hard to say that your efforts were
completely successful.
Even though your personal situation is a key part of your
finances, you can still gain a lot from comparing your
results to those of your peers. Especially during markets
with
extreme swingslike the ones we've seen over the past
year, keeping your eye on whether you're in step with other
investors can help you detect weaknesses that you might
otherwise never have noticed.
Using the right benchmark
The easiest way to measure your performance is against
an appropriate benchmark, such as a market index. Using
benchmarkshas
two advantages over trying to make direct comparisons with
other investors:
index mutual fund or ETF. If you find yourself
consistently underperforming the benchmark, one potential
solution would be to shift your money into the index
fund.
With every investment, however, it can be tricky to pick
the right benchmark. There are many different benchmarks to
choose from, and since each will perform differently, you can
easily draw the wrong conclusion, depending on which
benchmark you measure yourself against.
A winning pick?
For example, say that you did some extensive research
on the beaten-down
financial sectorearlier this year. After scouting several
different endangered stock prospects for value, you chose to
buy shares of
Wells Fargo (NYSE: WFC) back at the end of
February.
From an absolute standpoint, you should be pleased with
the results -- Wells Fargo has more than doubled over that
time frame. If you use a broad-market benchmark like the
S&P 500 for comparison purposes, Wells' 134% return
easily outpaces the roughly 42% gain for the index. And even
looking at the KBW Bank Index, which is up more than 90%
since February, and includes other big banks such as
JPMorgan Chase (NYSE: JPM) and
US Bancorp (NYSE: USB), Wells still finishes
ahead.
Yet even so, you still may have made a mistake. If you
only looked at Wells and other
threatened bank stockslike
Bank of America (NYSE: BAC) and
Citigroup (NYSE: C), then you missed out on
much bigger gains by not picking one of the other two
stocks.
Apples to apples
Similarly, if you invest in a number of different asset
classes, you need to be careful when comparing results of
various investments. Take
Brazilian stocks, for instance. Looking at the returns of
stocks such as
Vale (NYSE: VALE) and
Petroleo Brasileiro (NYSE: PBR), which are up
77% and 61%, respectively, since the end of February, you
might conclude you've earned a top return compared to the
S&P's lesser results. Yet a broad Brazilian stock ETF is
up almost 93% over the same period. Similarly, comparing
small-cap stocksto large-cap benchmarks can be
misleading, since results from those two asset classes often
vary dramatically over time.
If you want to be a successful investor, you need to know
where you stand, not just in relation to your personal
financial goals, but also compared to other investors. If
you're not picking the best stocks you can, that doesn't
necessarily mean you should give up on choosing your own
investments. However, you also shouldn't ignore your
underperformance. Only by identifying your mistakes can you
hope to correct them -- and
start earning morefrom your investments.
This article was originally published as
Are You Picking the Best Investments You Can?on
Fool.com
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