Bob Goldman

Brace yourself, senior executives -- according to the recently released "2011 Cisco Connected World Technology Report," there is something the latest generation of employees value more than money.

It's Facebook, Twitter, OkCupid and the fundamental human right for every individual to choose the brand of cell phone they like best. I don't think the framers put it in the constitution, but if Thomas Jefferson ever laid his eyes on an iPhone 4S, I'm sure he would have stuck it in there well before the right to bear arms and the right to free speech. After all, how important are these rights when compared to some corporate bureaucrat insisting that you give up your Android phone for a Blackberry?

"Young professionals want open environment that accommodates social media, device freedom, remote working to accommodate their lifestyle and inspire innovation -- will take lower salary if necessary," is the summary of the study's results. Is this surprising? Not to me.

Sure, the "next generation workforce," aka "Millennials" or "Generation Y," value the freedom to choose and use their own types of technology. But so do members of Generations A to X. Even we aging Baby Boomers want to choose our own technology. The only difference is that while the young'uns lobby for Facebook to build community, we fight for a Mr. Coffee machine in the break room, so we can gather around and swap stories about our bouts of arthritis and show photos of our grandchildren. They use Twitter. We use Hallmark Cards -- the kind printed on "paper" and mailed with a "stamp." (Look them up on Wikipedia, Millennials. I don't chew my spinach twice.)

What is indeed shocking is that even in this miserable job market, some survey participants insist they would not take a job that would separate them from their iPad for even the 8 hours a day their meanie bosses might insist they spend at work.

It's true!

According to the survey results, "40 percent of college students, and 45 percent of young employees said they would accept a lower-paying job that had more flexibility with regard to device choices, social media access and mobility than a higher paying job with less flexibility."

In fact, "more than half of college students globally said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy."

Bob Goldman

Bob Goldman is a business humor writer.

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