Friday, October 30, 2009
Anders Bylund :: Townhall.com Columnist
Netflix Didn't Deserve This Walk of Shame
by Anders Bylund
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We sent a company down the daily Walk of Shameearlier this week. In my eyes, it had no business feeling guilty.

On Wednesday, fellow Fool Jim Mueller lambastednext-generation movie maven Netflix (Nasdaq: NFLX) for running a share repurchase program with borrowed funds. As Jim noted, Netflix doesn't really haveto buy back any shares -- the company isn't in the habit of using tons of shares or stock options to pay its employees. Dilution is kept in check. Any buybacks, then, must be motivated by a desire to return value to today's shareholders. It's not a self-serving move, because Netflix executives and other insiders together own less than 4% of the company's shares.

Here's the buyback history that makes Jim shoot steam out his ears:

Shares Repurchased

Amount Paid

Cost Per Share

Since Q2 2007

17.8 million

$545 million

$30.62

Q3 2009

3 million

$130 million

$43.33

Q4 2009 to date

1.2 million

Not disclosed

$44 to $51*

Source: Netflix conference call. * Based on share price range from Oct. 1 to Oct. 22.

Management calls this a good investment; Jim disagrees with a passion. Netflix is getting less bang for every buck invested -- and is borrowing money to do more of it. Now let me show you why this is a goodidea. Continued...

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About The Author

Anders Bylund is a Motley Fool contributor.

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