Is
Research In Motion (Nasdaq: RIMM) losing its
strangleholdon hordes of fanatically dedicated BlackBerry
users? IT research firm Gartner seems to think so, as a
senior analyst spills the beans on a pretty bleak outlook for
RIM's market position. But it's not all bad news.
Gartner VP Ken Dulaney sees RIM's market share in the
burgeoning smartphone segment shrinking over the years,
moving from a 20% unit share today to a mere 12.8% at the end
of 2012. The BlackBerry will be leapfrogged by the
Apple (Nasdaq: AAPL)
iPhone,
Microsoft (Nasdaq: MSFT) Windows Mobile, and
Google (Nasdaq: GOOG) Android platforms in
three years, according to Gartner. And
Nokia (NYSE: NOK),
the global market leaderin smartphone sales, is expected
to lose gobs of market share to the surging competition.
So that's the bad news: lower market shares for RIM and
Nokia. Dang it!
Now for the good news: The market will expand so rapidly
that the share losses might not be as painful as headline
numbers might demonstrate. According to Gartner, RIM sold 7.7
million handsets in the smartphone class last quarter. By the
fourth quarter of 2012, Gartner sees a staggering 65 million
RIM smartphones in the hands of active users. The total
smartphone market saw 41 million units sold last quarter.
Accounting for upgraded old smartphones and whatnot, Gartner
thinks we'll see 522 million smartphones in use by 2012.
That's a huge market, and we're nowhere near that market
size today. Losing market share is never a positive, but even
under dire predictions, RIM still looks like an explosive
growth opportunity based on smartphone growth alone. Gartner
believes even little
Palm (Nasdaq: PALM) should sell some 10
million units of the
Preand its successors, for crying out loud. Palm hasn't
released sales figures for the Pre, but it's generally
believed that around half a million units were sold last
quarter.
So, yeah, RIM might be losing its claims to uniqueness and
unmatched features, but it will make up for that in volume.
Analyst firm Robert W. Baird agrees with that thinking,
moving RIM from "hold" to "buy" on a depressed valuation and
upcoming catalysts like the Storm 2 handset.
Now, there's always a chance that both of these analysts
misjudged this market's growth prospects, and
as we've seen with the Palm Pre, there are no guarantees
that the Storm 2 will be a hit. Still, according to Gartner,
most market-loss share will come at the hands of the Android
and Windows Mobile. These are capable competitors, but
they're also more difficult to cash in on. Google and
Microsoft don't make nearly the kind of
profit from their smartphone software as BlackBerry does with
its enclosed system, which commands strong hardware margins.
While RIM may have some competitive question marks going
forward, it's still a pretty smart way to invest in heady
smartphone growth.
So I might not agree with every point of Gartner's fine
print, but I do agree with its conclusions: RIM has a lot of
long-term growth ahead, and so does Nokia -- even while their
market shares are shrinking.
This article was originally published as
Bittersweet BlackBerry Newson
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