After drying up entirely in 2008, the IPO market is
heating up again. There are
severalhot new stocks coming your way in the
energy sector, we saw a
recent market entryby drug designer
Cumberland Pharmaceuticals (Nasdaq: CPIX),
and even a
beauty product retailerhit the Street last week.
And now, one of my favorite private companies is taking
the public plunge. Say hello to electronics retailer
Newegg.com , set to collect $175 million or
more from its first-ever public stock offering.
New egg, old egg -- what's the big deal?
If you've never heard of Newegg, I guess you're not
that into online shopping or home electronics. The
Californian e-tailer handled $2.1 billion of retail revenue
in 2008 and has been profitable every year since 2001. It's
my default destination when my home office needs some fresh
computing power or the living room screams for new
electronics. Has been for years. Probably will be for the
foreseeable future.
That's because Newegg is
doing business
right. Newegg's shopping site is beautifully
organized and well designed. The whole shopping experience,
from product research to placing the order to even the rare
return, is smooth sailing. And you always know you're getting
a great deal here.
But wait -- there's more!
Yeah I know -- I'm starting to sound like an
infomercial. No, Newegg isn't paying me. The store is just
that darn good. I'm not surprised to see that Newegg makes
money in good times and bad, and that it keeps customers
coming back for repeat business. Like the company slogan
says: "Once you know, you Newegg."
Simply put, Newegg is the In-N-Out Burger of electronics
retail, and
Tim Beyers will tell you how he feelsabout that burger
joint. It's all about building a long-lasting business
relationship with the end customer, and then expanding that
connection into new business opportunities.
DVD players today, canned peaches tomorrow
If Newegg uses some of the IPO-based cash infusion to
start up whole new product lines, I wouldn't be surprised.
The company started out selling
Intel (Nasdaq: INTC) chips,
NVIDIA (Nasdaq: NVDA) graphics cards, and
other computer parts to a small but adoring audience of
system builders and hobbyists. From there, Newegg expanded
into consumer electronics like DVD players and big-screen TV
sets, courtesy of
Panasonic (NYSE: PC),
Sony (NYSE: SNE), and others.
Remember how
Amazon.com (Nasdaq: AMZN) started out as a
small online bookstore? Now, Amazon also sells toys,
wheelbarrows,
groceries, and motorcycle parts -- while taking an early
lead in
cloud-computing sales. There's no reason why Newegg
couldn't follow the same path, just from a different starting
point. And Newegg already eyes fresh markets like China and
Canada. Like I said, there's plenty of growth to be had
here.
What's it worth, then?
Newegg made a net profit of $11.9 million last year. If
it were valued as a traditional electronics retailer at
Best Buy 's (NYSE: BBY)
P/E ratio of 17 times
trailing earnings, the
market
capwould land at $200 million. But Newegg is much smaller
and has more growth ahead of it, so Best
Buy's valuation metrics clearly set the
bar too low here. Continued... |