David Sterman

Scoring profits in the stock market isn't just about finding winning investments. It's also about avoiding the little landmines that tend to explode on those gains. And sadly, there are many hurdles that you need to be aware of as you make your investment choices.

Some of these investors' wounds can be self-inflicted. For example, a lot of investors buy stocks when the market has been steadily rising, and they sell their stocks after the market has had a bad stretch. Yet Warren Buffett and others suggest the opposite tack: Sell stocks when the markets are surging, and load up on them when most others are fleeing.


From hidden costs to specious marketing pitches to an unawareness of the basics of cyclical investing, there are other ways in which investors unwittingly sabotage their own long-term performance.  Here are four widely held beliefs about investing -- all of them wrong -- and how you can avoid them.

Myth: Wall Street's "Buy" List Is A Great Buy

David Sterman

David Sterman has worked as an investment analyst for nearly two decades. He is currently an analyst for StreetAuthority.com

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